Hayaa and Imaan are together, if one of them is removed, the other one is also removed. How is the Imaan of a Muslimah who has Hayaa? And how is the Imaan of a Muslimah who does not have hayaa? The difference is like that of day and night.
Al-Hayaa wa al-Imaan was created as an alternative to the current hijab fashions. The author of the blog wishes to in sha Allah cultivate hayaa in herself, her own family, her own society and the entire Muslim Ummah, and to inspire the Muslim women to cover up according to the guidelines set in the Quran and Sunnah, and not to follow the fashions of the disbelieving people, imitating their ways of dressing up and ending up being those women, whom the Messenger of Allah ﷺ talked about, the women who are clothed yet naked, with something on their heads that looks like the humps of camels, the women who will never enter Paradise or even smell its fragrance. If we see an evil, we must change it with our hands, if we are not able to do so, then with our tongues and if we are not able to do even that, then with our hearts - and that is the weakest of faith.
May Allah guide all Muslims and strengthen the imaan of the Muslims and grant correct understanding of the religion.